The evolution of lingerie in western society can be closely correlated to the socioeconomic and political status of women in different times. The S-shaped corsets so popular at the turn of the century pointed toward Victorian social codes, and the girdles of the 1950s reflected the return of women to a sort of mandated femininity after World War 11. The mostly mythical bra burning of the 1960s helped create a false stereotype of feminists, and visible thongs in Aughts arguably helped women express their sexuality in a new, quite overt way. Today, we like to think that women are free to wear whatever the hell they like under their clothes. In this article are 5 Lingerie brands that have made it their vision to make women feel sexy. From androgynous underpinnings to retro-chic bustier for women of all shapes and sizes, the offering don’t cater to one specific body ideal-and they certainly don’t pander to a male gaze. Underwear shopping just became a whole lot more empowering.
Below Are 5 Lingerie Brands For Women
Neon Moon Lingerie Brand
This British brand was the product of a successful kick-starter promoting lingerie that’s comfortable and with advertising that does not sexualize women. With the affirmation that lingerie doesn’t have to be stereo-typically sexy. Neon Moon offers soft bras and briefs in sizes like ‘gorgeous’ and ‘beautiful’.
HarMonica Lingerie Brand
This Brooklyn-based brand has made it its mission ‘to empower women with lingerie that ‘s both sexy and comfortable’. Many of the soft bamboo-jersey designs are made to be seen, so don’t shy away from wearing one of the colourful bralettes peeking out from under a sheer blouse or loose sweater.
Toru & Naoko Lingerie Brand
This female-fronted brand is all about pushing the limit with breathtaking designs that also just so happen to be majorly comfortable. Each order is specially produced to ensure that every garment is made with care. The Chilean-based company is run by superstar team of three women, and their creations are redefining lingerie styles for the best.
Lonely Lingerie Label
Describe as a brand ‘for women who wear lingerie as low as a love letter to themselves’, Lonely label lingerie’s lovely bras and panties are set apart from others, thanks to their comfy stretch fabrics and lack of padding. The Lonely Girlls project also aims to show that this lingerie isn’t meant for women of a certain age or size. It can be beloved by everyone.
Sophie Hines Lingerie Brand
Self-described ‘sparkle fairy princess’ Sophie Hines lingerie with simple geometric designs that finds a balance between ‘luxe femme and stark minimalism’. The soft-cupped bras and intricate harnesses alike create a new space in the lingerie world for androgyny, and the handmade garments are intimate to their core.
