When was the last time you treated yourself to new underwear? I don’t mean a functional new sports bra for working out, I’m talking about a lingerie. Unapologetically beautiful, well-fitting lingerie has the power to leave you feeling unstoppable.
Why not enter a new generation of female-led lingerie brands designing the beautiful yet functional, pieces that celebrate women. Paying as close attention to fit as they do design, these comfortable and luxe pieces are the styles that you’ll want to wear for yourself.
Beautiful lingerie has the power to make you feel confident, and a lingerie set that leaves you feeling confident has a place in every woman’s underwear drawer.
Below are 5 Classy Female-Led Lingerie
Female-Led Lingerie – Dora Lasen Bra
Dora Lasen was created by ex-lingerie buyer, Georgia Lasen, from her south east London flat in 2016. Tired of buying fashionable bras that felt uncomfortable, Georgia decided to combine her technical expertise of lingerie with her love of design, and set up her own brand.
She took fit as her starting point, ensuring that comfort was central to her designs and using colour as her inspiration. The result was a curated collection of everyday, contemporary designed lingerie.
Female-Led Lingerie – Dora Lasen Bra
The cool girl’s go-to lingerie brand Lonely was born in 2009 in New Zealand. The idea behind the brand was to take away all expectations of how people ‘should’ look in a product and focus on how the lingerie makes the wearer feel. The brand have put body positivity and comfort at the forefront of their products by creating beautiful pieces that support the body, casting a wide range of women as their models and never retouching pictures.
Female-Led Lingerie – Beija London Bra
Founders Abbie Miranda and Mazie Fisher believe that your body shape shouldn’t dictate which styles you can wear, and so London-based brand Beija was born.
Growing up with families in the lingerie business. Miranda and Fisher have used their background of experience to rip up the rule book to create a brand that creates incredible underwear for every woman, whatever their body type.
Female-Led Lingerie – Mary Young Bra
Mary Young’s eponymous label was founded in 2014 with a desire to create minimal but comfortable lingerie that could be worn on every occasion. She then set out to design a small collection of lingerie with no underwire, padding or reshaping aspects – focusing on the natural woman’s body and celebrating every curve.
Female-Led Lingerie – Baserange Bra
Baserange’s sets are simple and sustainable – just the thing if you don’t like frippery. This pared back black set is also available in three other shades.
