Below Are What To Focus On Kid’s Eyewear
Talk To Every Mom About An Eyewear And Their Kids
Unfortunately, not enough kids get the sunglasses/eyewear that they should. However, there’s good news in that when sunglasses are considered, most ECPs sell photochromics to protect a child’s eyes indoors and out. A Jobson survey found that of the kids who wear Rx sunglasses, 72 percent wore photochromics lenses. Having photochromics lenses meets mom’s concerns about sun cost, as well as potential loss. Photochromic lenses are so convenient for kids when carrying another pair or Rx sunglasses is impractical because of age. And photochromics are available in super impact resistant polycarbonate or Trivex material.
Lens Size, Bundling, No-Glare
Many lenses for kids require surfacing at the lab to deliver the best looking and right thinness given the smaller lens sizes required. Consider smaller lens sizes with rounded corners to reduce the effective diameter required. Larger EDs add thickness to any lens. Consider bundling the lens and frame into a ‘Kids package’. This makes it’s easier for mom and dad to understand the value of the component parts. It also can be directly compared to the costs if lenses, frames and treatments were purchase separately. Then provide a cost for a backup pair considering whether there are vision care benefits. Add in no-glare lenses especially if 80 percent of learning is vision aided.
Do Kids Want Brands In Their Eyewear?
Absolutely, just like their parents use brands, kids develop brand interest early . From ‘children’s understanding of Brand Symbolism’. Preschoolers recognize brand names and symbols and use them when choosing TV programming, toys, books and online choices. Both parents and kids make judgments about products based on associations with those brands. Think about a brand, outside of optical, to which you are loyal. You can probably list two or three reasons for that loyalty. What do you feel when you see the word ‘Disney’ princesses?
Key Points To Remember On Kids Eyewear
Kids are in focus individuals, companies, the government and ECPs are more concerned than ever for their vision needs. Be aware, Quality sunwear makes a difference for kids immediately. Remember that the damage from UV and blue light HEV is accumulated so starting early works. Kids are an opportunity, new frame and merchandising solutions can make every office successful. Teach the brand, colour, fitting and profit opportunity. Practice, role play and rehearse scripts for talking to mom and kids about lens/frame combinations that provide excellent value because of all their inherent benefits.
